Catalyst Surgical
At this plastic surgery clinic, I shape the brand’s visual language across digital and print touchpoints. From social media platforms to patient-facing editorial materials and web design and management, my work focuses on building cohesive, scalable design frameworks that communicate with clarity and intention.
In a healthcare context, visual communication must do more than look polished; it must also guide, reassure, and inform. I approach each project through typography, hierarchy, iconography, and layout systems that transform complex information into structured, approachable experiences. The work showcased below reflects a balance of brand building, editorial design, and system-based thinking applied across digital and physical platforms.
Print & Patient Materials
Recovery can feel overwhelming, so clarity is essential. I design patient-facing print materials that translate complex medical information into accessible, visually structured documents. These materials focus on hierarchy, readability, and supportive icon systems to guide patients through their recovery process.
This section showcases my editorial design skills, information architecture, and ability to create calm, digestible layouts for high-stakes healthcare communication.
Website Design & Maintenance
My work includes designing new pages, refining layouts for clarity and hierarchy, integrating custom iconography, and maintaining visual consistency across updates. I approach the website as a living design system, balancing aesthetics with usability, accessibility, and content structure.
Each update is guided by the goal of creating a seamless, trustworthy digital experience for prospective and current patients.
Social media
As the sole designer and manager of Catalyst Surgical’s social media presence, I develop content that balances clinical credibility with clarity and empathy. From high-level platform cohesion to detailed infographic posts, each piece is designed to educate future patients while maintaining a consistent and trustworthy brand voice.
This section highlights both the overall visual system across the feed and close-up examples of informational posts that showcase my layout design, typography, and custom iconography work.
Iconography
To strengthen visual clarity across digital and print platforms, I developed a custom icon system currently used throughout Catalyst Surgical’s website and patient materials.
Each icon is designed for scalability, legibility, and consistency across formats. This collection reflects my approach to system thinking, creating versatile visual assets that support both brand identity and user comprehension.
